AEA E-News April 2012
By Mark Grevelding
AEA E-News is the news you need to know!
- IAFC 2012 Spotlight: IAFC Expo Hall
- Meet an IAFC Presenter: Daniela De Toia
- Weekend Events: A Banner Year So Far!
- New! AEA T-shirts & Tanks
- New! Totally Cool (and Hot) Water Bottle
- New! Mark’s Aqua Pool Party Music CD
- E-News Feature Article: Boot Camp Training in the Pool!
All this and more in this edition of AEA E-News!
IAFC 2012: PUTTIN’ ON THE RITZ IN AQUATICS
International Aquatic Fitness Conference
May 14-19, 2012
Wyndham Orlando Resort
Celebrating 25 years of IAFC!
Will you be joining presenters and attendees around the world for the biggest aquatic fitness event ever?
Sessions are selling out! Get registered now!
SPOTLIGHT: IAFC EXPO HALL
One of the true highlights of the IAFC experience is shopping and networking in the IAFC Expo Hall. Not only do you leave with new music, clothes, equipment and more, but you can also leave with an invaluable new business connection. New career directions have been launched in the Expo Hall! AEA sponsors and vendors form an alliance that AEA members can turn to all year long for discounts on their shopping needs. But once a year, all of these sponsors and vendors come together under one roof and the energy and excitement is simply unmatched.
It is with pride that we salute the 2012 IAFC Expo Hall exhibitors!
AEA AKWA Shop: All of AEA’s AKWA Shop DVDS, tops, hats and more at crazy discount prices
Aqua-Band: Check out this versatile new style of rubberized equipment from the UK
AquaLogix: Explore a diverse array of aquatic fitness equipment. Check out their pool product demo on Wednesday, May 16 at 4:00pm
Aqua Sphere: Showcasing aquatic fitness equipment, swimwear and more. Their product demo is on Wednesday, May 16 at 6:00pm. Inquire into their exclusive swimwear fitting party
Aqua Stretch Foundations: AquaStretch™ is a groundbreaking technique that has clinically proven results in rehab and athletic performance. A pre-conference course is available at IAFC
AQUAVEE: Discover the AQUAVEE Swim System and AQUAVEE Pilates Plus
Arbonne: Arbonne rep, Dawn Bamberg will be on hand with samples and information for nutrition, skin care and more.
Arthritis Foundation: The only national not-for-profit organization that supports the more than 100 types of arthritis and related conditions.
ATRI- Aquatic Therapy & Rehab Institute: The leading source of aquatic therapy education
AV Now Fitness Sound: The one-stop solution for fitness and aquatic sound systems and products for the last 17 years.
Dynamix Music: Enjoy one-stop shopping for music, accessories and educational materials. Stay tuned for an exclusive Dynamix & AEA music collaboration CD
EQ Swimwear: Discover a complete line of suits and accessories created with you in mind
Footmark Corporation Korea: Displaying swim aides, pool fitness & play equipment and more
H2O Wear: Shop for chlorine resistant swimwear ideal for aquatic exercise, water shoes and more. Forget to pack your shoes? H2O Wear will be selling shoes starting on Monday and they will also, for the first time be offering sample cover-ups poolside. Look for them!
Healthways/SilverSneakers: The leader of older adult fitness programs. SilverSneakers pool demo is on Tuesday, May 15 at 6:00pm and the studio session is on Wednesday, May 16 at 12:15pm.
Human Kinetics: The information resource for fitness and health
HYDRO-FIT: Featuring aquatic fitness equipment, clothing, shoes, accessories and more. Look for the HYDRO-FIT pool product demo on Wednesday, May 16 at 5:00pm
HYDRORIDER: Showcasing water cycles, treadmills and education. Check out HydroRider’s pool product demo on Tuesday, May 15 at 7:00pm
IAFC Presenter Table: Meet IAFC presenters up close and purchase their products
Innovations Center: Explore aquatic fitness research and poster sessions and meet members of the AEA Research Committee
Isagenix: Shop for health & wellness supplements, meal replacements, nutrition and more
Muscle Mixes Music: A long time producer of workout, exercise & fitness music CDs. Check out Mark Grevelding’s new aqua CD – Mark’s Aqua Pool Party
Nekdoodle: Cushion your neck while toning your abs, doing rehab and working out in water with this unique patented flotation device. Look for Nekdoodle’s pool product demo on Wednesday, May 16 at 4:00pm
Persona Activewear: Displaying workout clothes, yoga apparel, sportswear, casual and fitness wear made of quality workmanship and materials
Power Systems: Shop for fitness and performance equipment & accessories. Checkout Power System’s studio product demos on Wednesday, May 16 at 4:00pm & 5:00pm
Renee Body Care: Book your massage now! Contact Robin at (941) 445-3343 firstname.lastname@example.org
SCW Fitness Education: Showcasing fitness education, programs, DVDs and more. Check out SCW’s pool product demo of WATERinMOTION ™ on Wednesday, May 16 at 5:00pm
Speedo/Total Team Wares: Aquatic fitness equipment, swim wear, clothing, shoes and more. Look for Speedo’s pool product demo on Tuesday, May 15 at 8:00pm and stop by their booth for drawings
Swimsuitsforall.com: New Sponsor! Check out their wide array of swimwear and more for women size 8 & above
Texas Recreation: Featuring a wide array of pool recreation products and swim aides
USA Swimming: USA Swimming is a 300,000-member service organization that promotes the culture of swimming and the Proud Founder of the Make A Splash Saving Lives initiative!
WaterWorkout: Visit with IAFC presenter Karen Westfall and shop for aquatic fitness equipment, accessories, DVDs and more.
Yes! Fitness Music: Featuring music CDs for fitness professionals. Stay tuned for an exclusive Yes Fitness Music & AEA music collaboration CD
Zeko Shoes: Check out their comfortable, cooling, water resistant and fast drying shoes with a microfiber wicking mesh
Zumba Fitness: Enjoy Latin and International music with a fun and effective workout system. There are several land & aqua Zumba classes being offered at IAFC
Each day that the IAFC Expo Hall is open there will be a snack table, vendor drawings and more. Don’t miss the excitement of the IAFC Expo Hall.
Register for IAFC today!
MEET AN IAFC PRESENTER
Meet one of IAFC’s upcoming presenters, Daniela De Toia. She is a fitness leader from Germany and a professional educator with the DEHAG ACADEMY in Europe. Daniela holds a master’s degree from the German Sport University Cologne in physical education and she is looking forward to pursuing her doctorate degree with the topic, Lifestyle and Type 2 Diabetes Mellitus. She has 10 years experience in the aquatic fitness industry and says her expertise includes everything from A-Z - aerobics to Zumba®. She was voted best female German Aqua-Presenter in both 2006 and 2007.
Daniela attended IAFC in 2009. In 2010, she was slated to present at IAFC for the first time, but the volcanic eruption in Iceland shut down European air travel leaving her sorely disappointed at having to miss out on the conference. But she got her chance a year later and she scored high on evaluations for her presenting debut at IAFC 2011. Look for Daniela in the IAFC Monday night opening ceremony. She will no doubt dazzle the crowd with her personal magnetism and her ability to entertain and educate.
In addition to the Monday evening ceremony, Daniela will be teaching two sessions at IAFC.
Here is what she has to say about her sessions:
Sen Fi – Feel the Flow (land master class offered on Wednesday, May 16 at 8:30am)
Sensual Fighting is an Asian aerobic, mind and body “flow” workout in ¾ time, similar to the rhythm of the waltz. This workout will focus on a transition between strong and expressive as well as soft and sensuous movements. This land-based class can easily be adapted to the water. A Hungarian psychologist, Csíkszentmihály, once said, “people are most happy when they are in a state of flow.” Therefore, it is my aim to teach the participants the connection of power and tranquility.
Back Attack (aquatic master class offered on Saturday, May 19 at 12:30pm)
It is my goal to make the participants feel strength and power. It is all about being balanced. They will come to the realization that everything is “BACK” to basics! It is not only about your back muscles but about your entire body working in harmony. Participants will push one another to their limits during this exhilarating 50-minute interval training session. With individual and collaborative Pilates and functional training, aquatic fanatics will learn how to discipline their back muscles.
Daniela is looking forward to IAFC 2012. “I love meeting people from all over the world, sharing experiences together, socializing and learning from each other.” According to Daniela, the saying “life is not the amount of breaths you take, it´s the moments that take your breath away” describes how IAFC makes her feel each time she attends.
Look for Daniela at IAFC 2012
WEEKEND EVENTS: Banner Year So Far!
Thanks to all who have registered for AEA events. We are off to a banner start in 2012. Seriously, we have seen some of the largest attendance at events in years. Kudos to instructors who dedicate themselves to continuing education! A well educated instructor provides a more well-rounded fitness experience for their students. Live education (attending a workshop or conference) is by far the best way to accrue CECs. Not only do you take away fresh ideas for your classes, but you also absorb some of the energy and teaching techniques from the leader you learn from.
We want to take this moment to thank facility directors around the country for bringing AEA education to their regions. And we of course want to salute all those instructors who attend AEA educational events - including and especially IAFC. Your loyalty and support is deeply appreciated.
Looking for an AEA event near you? Here is what is coming up!
Orlando, FL (IAFC)
New Orleans, LA
Binghamton, NY (Regional Conference)
Desert Hot Springs, CA (Regional Conference)
More events are being booked, including a tentative date for Springfield, Missouri in either September or October.
Be sure to check the AEA Education Calendar frequently.
AEA USA Education Calendar
New! AEA T-Shirts and Tank Tops Available Soon!
AEA aquatic fitness professionals will soon be looking spiffy in their new t-shirts and tank tops. The new logo designs have just been revealed and E-News readers are the first to see them. The final logo selections include two different designs: AEA Splash and H2O PRO. The new shirts will launch at IAFC and will be available in the AKWA Shop in the IAFC Expo Hall. After IAFC, the shirts will be available in AEA’s online AKWA Shop.
New! IAFC 25th Anniversary Shirts
Available only at IAFC, the 25th anniversary commemorative t-shirts will be on sale at the AKWA Shop in the IAFC Expo Hall. The shirts will be available in a wide selection of colors - guranteed to please everyone! Be sure to get to the Expo Hall early as the IAFC shirts sell out quickly.
NEW! Tervis Tumbler Water Bottle
Six Designs Available for Purchase – Including Deck Diva
Let’s take a little trip back in time for the Tervis story. Back in Detroit in 1946, engineers Frank Cotter and G. Howlett Davis hit on something big: they harnessed the natural insulating powers of air to create a permanently sealed, double-walled tumbler. Finally, there was a way to keep hot drinks hot and cold drinks cold. Not to mention that their unique design was virtually indestructible. This outstanding innovation that came to be known as “Tervis” changed the drink ware industry forever.
The Donelly family purchased the Tervis product rights in the 1950s and incorporated the Tervis Tumbler Company in 1967. To this day, all Tervis products are proudly made in North Venice, Florida, where over 700 people are employed through this family-owned and American operated business. The Tervis Tumbler Company is located just a couple miles from AEA Corporate Headquarters.
The AEA AKWA Shop now carries 6 different designs of Tervis Tumbler water bottles, including Deck Diva, my personal favorite! These water bottles are so indestructible they come with a lifetime guarantee. Yup, that’s right! If it breaks, send it back to AEA and we’ll drive it right over to the factory and they will give us a new one to ship to you. Maybe we will even send Donna over to the factory on a bicycle. How’s that for service?
Attending IAFC? The Tervis Tumbler water bottles will be available at the AKWA Shop in the Expo Hall.
Support AEA and support this 66-year American owned business by ordering your water bottle today.
VISIT THE AKWA SHOP
NEW! Mark’s Aqua Pool Party
Okay, so I finally got my 15 minutes of fame. At last…a music CD has been named after me! Alright, it wasn’t exactly named after me, rather it was a collaboration with Muscle Mixes Music. However, the main perk of being honored with this collaboration was being allowed to pick out my own songs for the CD. Yes, all of us “music freak” fitness instructors fantasize about doing this. Picking out our own music means no bad songs to fast forward over…or if you are downloading …no bad songs to “make disappear” in an edited playlist.
If you have ever been to one of my sessions you know I am a fan of high energy and you can count on this CD delivering high energy all the way through. The playlist is a mixture of dance and diva hits from the past 40 years. Since Angie calls me a diva, I thought it would be fitting to choose songs originally made famous from some of music’s biggest divas, including Bette Midler, Madonna, Cher, Whitney Houston, Mariah Carey and more.
Mark’s Aqua Pool Party is currently available for download at the Muscle Mixes Music website. The compact disc (CD) will be available for sale on their website as of April 13, and the CD will be available in the online AKWA Shop by April 20, as well as on my own FitMotivation website.
You can listen to Mark’s Aqua Pool Party at the link below.
E-News Feature Article: Taking Boot Camp to the Pool
What is popular on land eventually moves to the pool. There are lots of AEA instructors “testing the waters” with their own versions of boot camp for the pool. AEA recently launched Boot Camp Shallow, a new CEC program to a sold out group in Bellevue, Washington, and will be featuring the program at an event in Urbandale, Iowa, later this month. The more aggressive boot camp programming seems to be a welcome addition to the pool, but it comes with its own set of challenges.
Get the scoop on aqua boot camp programming in this exclusive E-News feature article
E-News is going on vacation in May
IAFC will be keeping us all just a wee bit busy during the month of May
Look for the next edition of E-News in June!